Mo2vation once bubbled...
...so long as the products are represented honestly and the students have the facts and can make an informed decision...
I don't like generalizations, but most shops that I know teach the OW cert. mainly to sell a full gear package to their new students. This is confirmed by stories like Kimsey0's. This is their primary source of revenue and the largest
one time buy their patrons will probably ever make.
Obviously, LDS's, like any business, need to sell. And they need to sell their inventory before anything else. That's fair game. But that's not really in the beginner's interest. By definition, the OW student can't know everything about dive gear. And unless he or she has access to a neutral third party mentor, the student is usually left to believe whatever the LDS is saying.
Moreover, a car buyer usually has access to several dealerships. But the diving biz is not that competitive. A market, to be truly free, requires a great number of buyers and sellers. The diving markets, at a local level, usually are oligopolistic, if not simply monopolistic. And while the Internet now offers an alternative, at a beginner's level, it can be quite intimidating.
I'd go further. It's probably not in the beginner's interest to own any gear (besides mask and fins) at the outset. We all agree that it's important to own our gear eventually. But why does the "buy" have to occur sometimes even before the first OW dive?
In Europe (sorry), where the instruction is handled mostly by dive centers and the LDS usually just sell gear, beginners and newly certified divers will rent their gear from the dive centers. And the dive centers don't sell the gear they rent. Most instructors have zero interest in selling gear to their students. To use the car analogy again, it's a little like driving your parents' car before you get to drive your own. And you're not under pressure to rush for the store.
Now, the main caveat is that diving in Europe, especially in France, is heavily regulated. Divers spend as much time, if not more, learning the various laws governing the industry than the tables (that are of course regulated as well). And no dive computers will help you with that