I saw this commercial last night "Be a Diver"

[fairybasslet]

:lol: probably a lot more than they do.

 

[Noboundaries]

Great commercial for tropical vacation diving. What about the rest of us who have to dress like the Michelin Man?

 

[Jim Lapenta]

Gauges dangling, damn replay button in the middle of the screen thru the whole thing and NO BOOBIES! ***!

 

[redhawktwo]

Gauges dangling, damn replay button in the middle of the screen thru the whole thing and NO BOOBIES! ***!

You can't have everything....

 

[TwoBitTxn]

North Texas has the North Texas Scuba Retailers Assn. What would be wrong with that group buying ad time on Nat Geo, or The Discovery Channel, or an outdoors channel? I think it would hit the target market, in a targeted area, with no one shop picking up all of the costs.

A marketing guru I'm not (obviously).

 

[Abidon]

I've actually reviewed the entire "Be A Diver" marketing plan, and in my opinion it's really pretty poorly conceived strategically and void of real tactical execution. But hey, what do I know?

The first and only time I've ever seen this ad was on the Travel Channel early this summer. This commercial should be on a constant loop on that channel, Nat Geo, Discovery, Fine Living, and during the Sunrise Earth episode from the Great Barrier Reef.

 

[Jim Lapenta]

And all the members of DEMA's board who no longer have limits on their terms should pay for it. They could afford to buy that vote thay can afford the commercial!

 

[MANTA III]

I apologize. My statement was aimed at another poster who seemed to know quite a bit about this campaign. Will send a PM

 

[kjvander]

well i'm doing my fair share...emailed around to all my non-scubaboard contacts and also on facebook....