I think it’s cultural.
I didn’t come in the US recently but in Europe for example we had mandatory chip and pin for all credit and debit cards for a while.
I don’t think if that’s still the case but I remember paying credit card transactions with a signature in the US and sometimes using the magnetic stripe?
If chip fails 3 times you can swipe: using the magnetic stripe.
Chip doesn't do anything other than "prove" that whoever paid had the physical card in their possession. So the bank can weasel out of refunding the money because it was you who failed to keep your card safe, it's not the bank's fault. Just because you over in EU let your banks do it to yourselves doesn't make you any more secure.
Chip stops the "skimmers" but doesn't do squat for the most common type of fraud: "CNP".