ams511
Contributor
Sometimes things are cheaper because they are made of inferior materials or have inferior workmanship. Sometimes they are cheaper because the new kid on the block is trying to get a bigger market share and is willing to make less profit per sale in order to do so. Sometimes things are more expensive because they have been around long enough management structure to grow beyond what is really necessary and drive the price of the items up and sometimes a "Brand" gets so big they feel entitled and demand more profit just because they are who they are.
Back in the "good ole days" before Leisurepro became an authorized dealer and DiveInn still shipped Scubapro to the US, you could buy a G250V with a Mk-17 for $350 and sometimes less when they went on sale. When they became an authorized dealer then prices went up and some more than doubled. So there is a large margin in dive gear.