The obvious problem here is that Mike isn't thinking the right way. There is no money in catering to the masses. He needs to start adjusting his thinking.
First off, he needs to cut down the number of spots and put up some decent cottages. To raise the funds for them, he should sell them off as time shares. Imagine, telling your friends you are going to your time share at the quary. Need to expand further, get rid of those benches at the bottom those can be cottages overhanging the water, of course they would be premium priced.
Equip them with decent beds, a kitchen, gas grill out front, of course a place to hang and dry your gear. Cable or satelight for the big screen plasma TV for catching football games in the fall. With DVR of course, just in case you get back late from a dive.
Like any good resort he needs to hire porters to help you with your gear. Hey mister, need a fill, no problem we take care of that, you want Air or Nitrox. No more carrying your gear up the steps, the porters can have your gear all ready for you to strap on at the dock. Help you with your fins. Maybe a heated towel in the cooler days with a cup of coffee. In the summer of course a lemonade. Maybe Mike could even put in some elevators instead of those stairs.
Of course a few swank restraunts up by the office for dinner would be nice. After all who wants to drive all the way to Findlay. Why go all the way there when you could get a nice steak dinner at the club house. Of course a nice bar would have to be added, with a nice porch where everyone could gather in the evening to enjoy the sunset and discuss the days diving.
Since the rest of the quary is getting upgraded. I'm sure he would be able to get those rusting old hulks out and replace them with a few Lincolns, Mercedes, Cadilacs, you know upscale the place. If we could figure out how to get it there, maybe get a good size ship and sink in the deep end for the wreck divers to explore.
Visibility should also increase, granted you will always have a few people who will want to get certified just like in the caribean. But for the most part, I don't expect to see many students there, those that will be will be much better able to pay for instruction. Now the question is, will it be the club diving instructor, or will you hire an instructor to help you become a competent diver for the week, at an appropriate level of compensation of course.
I'm sure if wall think this out carefully we can come up with a fine list of things to suggest to Mike on how to improve the property.
I'm in!
