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frankc420:I guess a real question here is, why would a LDS NOT meet a online retailers cost if it would get them the business?
Match LP, make $10, don't match LP, make $0. Honestly, the $10 profit makes more sense to me
Because the "loyal" customers who are currently paying the 100% and higher markups will learn about the discounts and also want the same deal and overall profits may well decrease. It is just not as simple as it sounds making the transition from high margin, low volume to high volume, low margin.