with the advent of digital, anyone can shoot their own photos or videos
been trying to monetize photography and videography for the past 7 years, its very humbling, plus the competition out there, and those with means just do it/ give a way for free (you always meet one on a dive trip) just so they can try to be famous. Plus customers budget for diving, not photos...
Similar to land based tours, there is always a photog on standbybut wil you ever buy a photo from them?
Like restaurants, its all about location location location. More people, better chances to sell... (5%+/- off total traffic applies)
As a freelance photog, not doing full time anymore, but still active when there is demand, this is what works
1. Travel Mags- everyone needs content, develop a database of editors, price per photo, USD50, but this is not a steady stream but getting published is everyone's dream whether they admit it or not.
2. Give the photos videos for free, but organize a photo trip. This works for me best. Make income on commission on dive operator and accomodations..find right partners who are supportive
3. Worst case scenario if you are super good, you get to junkett on trips, ex deal with dive shops/ lob's but you still pay airfares.
4. Conservation work is great, but the competition is tough...plus dealing with conservation personalities can be quite a nightmare (dealing with egos)
and to answer your questions
Will you pay for photos/videos on a trip/how much:
Yes..only if I absolutely love the photographer like a friend...I'd pay USD50 for a nice one. Did that 3 times in my life...But on a regular basis..No. I/we can all shoot selfies
Making money from UW Photography is a chicken and egg thing... for me great models of revenue making practitioners are Clark Little, Zena Hollaway for Advertising, a lot more actually but maintaining that name long term, plus the sheer abundance of millenials getting into the game, it's tough. We do it for the passion of it and fun, but revenue, it's like wanting to make it in hollywood, but few will ever make it to BBC, Discovery of WWF