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jonnythan:I should point out that the "organization" is GUE, and George Irvine, the person you seem to be singling out, officially has nothing to do with them AFAIK. You'd never hear a GUE instructor say that sort of thing.
Well, to be fair ... the first time I read The Fundamentals of Better Diving I thought, in many places, that JJ was being a bit over the top in terms of putting down traditional dive training. It put me off a bit, and made me leery of what was being said.
However, once I learned more ... and developed a bit of context around the topic ... I saw the same passages as a lot less provocative than they at-first appeared.
"The Attitude" is more a by-product of people having their ego trashed during a 3-day intro course ... fortunately it's just a temporary infection, and usually cured with further training. I've only met a very few experienced DIR-trained divers who come across as anything other than mentor-like when dealing with less trained or less experienced divers. And for the most part, those with "The Attitude" would have a similar attitude no matter what endeavor they were engaged in.
DIR is just a name ... but perhaps there was a consideration when it was chosen that a bit of provocation was what it would take to get noticed in the industry.
If so, it was a stroke of genius ... I'm certain JJ and company couldn't afford to buy the sort of publicity they've received because of the name they chose for their "product".
And as to the popular misconception that it's about "you're either DIR or you're a stroke" ... someone needs to read the definition of stroke. You might be surprised to learn that it's entirely possible to not take DIR training and still not qualify for the title ...
... Bob (Grateful Diver)