This is an offshoot of a discussion that started in the Wikipedia thread but was really off topic. I don't know how accurate the title of the thread is to what I hope to discuss--it's the best I can do. I actually want to talk about several related things, and I will separate each of them with different posts. They really all mesh together, though.
The impetus came when a poster found an advertisement for a TDI course titled Intro to DIR. The person posting it was surprised, as was, I imagine just about everyone else who saw it. I think everyone knows that historically TDI and DIR were not exactly brethren, and to see a TDI course with that title is surprising.
The first point is to ask a very real question: what is to prevent any agency from using the term DIR in its marketing? The name is not registered, and I believe GUE has actually stopped using it. (My DIR background is UTD, and I have no GUE experience per se beyond a very interesting email conversation I had with JJ and some experience as an EE customer.) UTD is still using the term, although it has been usually writing it UTD/DIR. (I am no longer a UTD member, so I am not in on their latest work.) Why couldn't any other agency create a course that teaches what they perceive to be DIR principles?
What would that mean if they did? It seems to me it would mean that DIR has become a name in the public domain. Years ago only Bayer could market a product named aspirin; now anyone can. The difference is that the formula for aspirin is clear. If one company makes it, the contents should be the same as another. With scuba instruction, someone could create a course called Intro to DIR that almost no resemblance to what DIR was historically.
Does this kind of proliferation make the name meaningless?
The impetus came when a poster found an advertisement for a TDI course titled Intro to DIR. The person posting it was surprised, as was, I imagine just about everyone else who saw it. I think everyone knows that historically TDI and DIR were not exactly brethren, and to see a TDI course with that title is surprising.
The first point is to ask a very real question: what is to prevent any agency from using the term DIR in its marketing? The name is not registered, and I believe GUE has actually stopped using it. (My DIR background is UTD, and I have no GUE experience per se beyond a very interesting email conversation I had with JJ and some experience as an EE customer.) UTD is still using the term, although it has been usually writing it UTD/DIR. (I am no longer a UTD member, so I am not in on their latest work.) Why couldn't any other agency create a course that teaches what they perceive to be DIR principles?
What would that mean if they did? It seems to me it would mean that DIR has become a name in the public domain. Years ago only Bayer could market a product named aspirin; now anyone can. The difference is that the formula for aspirin is clear. If one company makes it, the contents should be the same as another. With scuba instruction, someone could create a course called Intro to DIR that almost no resemblance to what DIR was historically.
Does this kind of proliferation make the name meaningless?