I have had the 'benefit' of teaching through 4 dive shops, all of them owned and staffed by honorable people interested in helping customers and divers. And, in all but one of the shops, retail staff members have been incentivized to sell specific gear. In my first shop, the owner was a fantastic salesman, but he sincerely tried to find the best equipment solution for the customer irrespective of price or margin, within the manufacturer lines we carried (and we carried quite a few). On the other hand, his shop manager seemed to take delight in selling high priced / high margin products, to increase shop sales. But, overall, a customer could be reasonably confident that they would get good advice on gear from that shop.
Two of the shops happened to be a dealer for one of the manufacturer's that the OP mentioned, and they worked hard to sell a) only within that manufacturer's product line to the extent possible, and b) specific products within the line, because it increased their volume with the manufacturer, and resulted in better pricing for the shop. So, I think some customer's got gear at a reasonable price, but which was really not gear that facilitated their continued development as a diver
Now, I understand, in fact I fully agree with, the fact that dive shops are in business to not just break even but ideally to generate a reasonable profit. These are businesses. They make money by selling - goods and services. I actively support that business mission. What does cause me some concern at times is the habit, that some (certainly not all) shops and shop staff seem to fall into, where they are selling what they want to sell - because it best serves the SHOP'S interests - rather than trying to help the customer assess options and purchase what might best serve the CUSTOMER'S interests, irrespective of margin, or industry incentives. Ideally, a customer walking out with want they want, and need, and the shop ringing up a sale representing a reasonable profit, is the best 'win-win' situation we could hope for.
Two of the shops happened to be a dealer for one of the manufacturer's that the OP mentioned, and they worked hard to sell a) only within that manufacturer's product line to the extent possible, and b) specific products within the line, because it increased their volume with the manufacturer, and resulted in better pricing for the shop. So, I think some customer's got gear at a reasonable price, but which was really not gear that facilitated their continued development as a diver
Now, I understand, in fact I fully agree with, the fact that dive shops are in business to not just break even but ideally to generate a reasonable profit. These are businesses. They make money by selling - goods and services. I actively support that business mission. What does cause me some concern at times is the habit, that some (certainly not all) shops and shop staff seem to fall into, where they are selling what they want to sell - because it best serves the SHOP'S interests - rather than trying to help the customer assess options and purchase what might best serve the CUSTOMER'S interests, irrespective of margin, or industry incentives. Ideally, a customer walking out with want they want, and need, and the shop ringing up a sale representing a reasonable profit, is the best 'win-win' situation we could hope for.