- Messages
- 10,954
- Reaction score
- 4,128
- # of dives
- None - Not Certified
The phrase has been cropping up with some regularity.
I Googled it, hoping for a definition.
A lot of usage of this phrase on Twit Advisor, seems to be a big thing in Roatan. Who knew?
I clicked their links, read them, I saw no service offered that I am not getting as a universal at any other vacation-week type dive op.
And maybe elsewhere? The Caribbean seems to be a burgeoning market for this very special thing.
I really see it as having no real meaning, no real definition. Etymology? A blank.
In most destinations, I expect my gear and tanks to be loaded aboard, certainly in the Caribbean. Yet, some dive ops hang their marketing hats on this phrase. Is it gear carrying, reg set rigging, or rinsing, or ….. what?
Of those fellow SB posters who may be enticed to book by this phrase, what is it that they are going to provide to make your dive day better… something that is not common nor the norm for other providers?
Obviously, I think this is a marketing buzz-word, pure fluff, having no nutritional value.
Change my mind.
I Googled it, hoping for a definition.
A lot of usage of this phrase on Twit Advisor, seems to be a big thing in Roatan. Who knew?
I clicked their links, read them, I saw no service offered that I am not getting as a universal at any other vacation-week type dive op.
And maybe elsewhere? The Caribbean seems to be a burgeoning market for this very special thing.
I really see it as having no real meaning, no real definition. Etymology? A blank.
In most destinations, I expect my gear and tanks to be loaded aboard, certainly in the Caribbean. Yet, some dive ops hang their marketing hats on this phrase. Is it gear carrying, reg set rigging, or rinsing, or ….. what?
Of those fellow SB posters who may be enticed to book by this phrase, what is it that they are going to provide to make your dive day better… something that is not common nor the norm for other providers?
Obviously, I think this is a marketing buzz-word, pure fluff, having no nutritional value.
Change my mind.