Walter and Mike,
I've read numerous posts authored by the two of you over the last couple of years. I appreciate the integrity and commitment you both consistently espouse. I would enjoy your philosophical postions when visiting this board. I regarded myself as only a diver pursuing my own goals until yesterday.
The short version is that I was asked to DM a private Open Water Certification with an Instrucor I don't normally work with. I arrived early and was geared up when the "Class" arrived. Mom, Dad and 10-year old son ready to be certified. All decked out like poster kids for the equipment manufacturer. I stood by as the instructor briefed the trio on the planned activities. First of all, I don't believe a 10-year old should be certified even as a junior. The reason being, a 10 year old has a 10-year old's maturity and attention span. But thats just me.
When they all got on the platform for skills demonstration, the show really got going. Now I realized why a private class OW cert wanted a DM. Mom was on the verge of panic with her death grip on the platform and had poor water skills while dad and son demonstrated that they didn't have a clue regarding buoyancy control or controlled ascents.
I took the instructor aside between dives a told him I was concerned that this group was even capable of a confined water session let alone ready for open water. I suggested they go back to the pool for remedial training. He informed me that the family had spent a lot of money on equipment with the shop and had a trip scheduled very soon. They were going to be certified no matter what. After thinking it over for about two seconds, I informed the instructor that I wouldn't be able to continue with this charade and had other commitments. My days as a DM for this shop is probably history. No big deal.
As a consultant, I frequently need to do root cause analysis. I think a lot of the "problem" we are all concerned with is how diving is being marketed. It has been marketed that diving is low risk and accessable to anyone. "You too can soon be enjoying the tropical aquatic wonderland. Anyone can pass this course. Hell, you don't even need to be able to swim and we'll certify the kids too". The marketing is performed by the equipment manufacturers, certification agencies, and travel businesses. Product and service sales and delivery is performed by your friendly unregulated cottage industry, AKA local dive shop. This is a highly competitive business under pressure from slim margins compounded by increased internet shopping by the customer.
The customer has expectations of high service levels with low shop loyalty. Most want to quickly get a Certification, fall in the water and look at the pretty fish and coral. They will shop for the best deal on equipment and travel on the Internet. The shops try to satisfy the customers expectations while selling the highest margin equipment, training, and trips. Instructors are pressured to move'em along in the classes and graduate 100% of the students while selling color coordinated accessories and danglies to all. No wonder a few folks with integrity question this state of affairs. Ship'em off to the caribbean and let the Divemasters in Coz deal with'em.
There's something here for everyone. Along comes the DIR folks and market an elitist approach while also offering some specially branded equipment required to be identified with this group. Brilliant plan.
All the while everyone is hoping that they don't kill too many customers and bring in a goverment regulatory agency similar to the FAA and end the fun. Then it will get expensive, slow and cumbersome to fall in the water and look at the pretty fish and coral.
Meanwhile I'll keep breathing voodoo gas and trying to achieve my wierd goals. I hope this hasn't been too caustic or pessimistic. I am not trolling and don't intend to offend all the zealots on this fine board. I just needed to vent, Thanks for your time reading my ramblings.
Be safe,
Larry
I've read numerous posts authored by the two of you over the last couple of years. I appreciate the integrity and commitment you both consistently espouse. I would enjoy your philosophical postions when visiting this board. I regarded myself as only a diver pursuing my own goals until yesterday.
The short version is that I was asked to DM a private Open Water Certification with an Instrucor I don't normally work with. I arrived early and was geared up when the "Class" arrived. Mom, Dad and 10-year old son ready to be certified. All decked out like poster kids for the equipment manufacturer. I stood by as the instructor briefed the trio on the planned activities. First of all, I don't believe a 10-year old should be certified even as a junior. The reason being, a 10 year old has a 10-year old's maturity and attention span. But thats just me.
When they all got on the platform for skills demonstration, the show really got going. Now I realized why a private class OW cert wanted a DM. Mom was on the verge of panic with her death grip on the platform and had poor water skills while dad and son demonstrated that they didn't have a clue regarding buoyancy control or controlled ascents.
I took the instructor aside between dives a told him I was concerned that this group was even capable of a confined water session let alone ready for open water. I suggested they go back to the pool for remedial training. He informed me that the family had spent a lot of money on equipment with the shop and had a trip scheduled very soon. They were going to be certified no matter what. After thinking it over for about two seconds, I informed the instructor that I wouldn't be able to continue with this charade and had other commitments. My days as a DM for this shop is probably history. No big deal.
As a consultant, I frequently need to do root cause analysis. I think a lot of the "problem" we are all concerned with is how diving is being marketed. It has been marketed that diving is low risk and accessable to anyone. "You too can soon be enjoying the tropical aquatic wonderland. Anyone can pass this course. Hell, you don't even need to be able to swim and we'll certify the kids too". The marketing is performed by the equipment manufacturers, certification agencies, and travel businesses. Product and service sales and delivery is performed by your friendly unregulated cottage industry, AKA local dive shop. This is a highly competitive business under pressure from slim margins compounded by increased internet shopping by the customer.
The customer has expectations of high service levels with low shop loyalty. Most want to quickly get a Certification, fall in the water and look at the pretty fish and coral. They will shop for the best deal on equipment and travel on the Internet. The shops try to satisfy the customers expectations while selling the highest margin equipment, training, and trips. Instructors are pressured to move'em along in the classes and graduate 100% of the students while selling color coordinated accessories and danglies to all. No wonder a few folks with integrity question this state of affairs. Ship'em off to the caribbean and let the Divemasters in Coz deal with'em.
There's something here for everyone. Along comes the DIR folks and market an elitist approach while also offering some specially branded equipment required to be identified with this group. Brilliant plan.
All the while everyone is hoping that they don't kill too many customers and bring in a goverment regulatory agency similar to the FAA and end the fun. Then it will get expensive, slow and cumbersome to fall in the water and look at the pretty fish and coral.
Meanwhile I'll keep breathing voodoo gas and trying to achieve my wierd goals. I hope this hasn't been too caustic or pessimistic. I am not trolling and don't intend to offend all the zealots on this fine board. I just needed to vent, Thanks for your time reading my ramblings.
Be safe,
Larry