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Cline's Diving Industry Survey Results
First Quarter 2011 Dive Business Survey
Highlights:
Cline's first quarter 2011 Dive Industry Survey is in and a total of 144 dive businesses responded to this survey and indicated the following results:
All dive businesses saw, on average, a -2.3% decrease in their gross revenues for the 1st quarter 2011 versus the same period in 2010.
Retailers specifically were down slightly, reporting only a -.5% decrease in their overall gross revenues in the 1st quarter of this year.
New certifications for retailers were down also, posting an average decrease in certifications of -1.4%. Independent instructors also posted a decrease of -17.9% in certifications.
Dive travel sales were down significantly -5.6% specifically for retailers.
Dive equipment sales were actually up for the first time in many quarters, as retailers posted a +.8% increase in sales.
Dive Manufacturing was down again but only slightly at -2.3%, signaling that the 2nd quarter of 2011 may continue to show positive growth for retail sales.
Travel and dive operations in resort areas signaled again we are starting to recover, posting a +5.6% growth this 1st quarter.
See previous reports here:
Welcome to Cline Group's Dive Site
Dear Dive Industry Professional,
Thanks for subscribing to the diving industry's only independent diving research newsletter. This quarterly email newsletter is sent out to the industry at no charge and with no agenda, in an attempt to disseminate diving research to our industry's professionals.
I hope you will read each one, send me questions or challenges. Thanks again for subscribing, and I look forward to hearing your comments from time-to-time.
Best Regards,
William Cline
President
Cline Group Advertising & Marketing, Est. 1990.
The Diving Industry's Only Marketing, Advertising and Research Firm with 20 years of marketing diving worldwide. Find out how we can help your company at Untitled Document
twitter: clinegroup
Facebook: Cline Group / William Cline, Advertising, Marketing & Consulting
First Quarter 2011 Dive Business Survey
Highlights:
Cline's first quarter 2011 Dive Industry Survey is in and a total of 144 dive businesses responded to this survey and indicated the following results:
All dive businesses saw, on average, a -2.3% decrease in their gross revenues for the 1st quarter 2011 versus the same period in 2010.
Retailers specifically were down slightly, reporting only a -.5% decrease in their overall gross revenues in the 1st quarter of this year.
New certifications for retailers were down also, posting an average decrease in certifications of -1.4%. Independent instructors also posted a decrease of -17.9% in certifications.
Dive travel sales were down significantly -5.6% specifically for retailers.
Dive equipment sales were actually up for the first time in many quarters, as retailers posted a +.8% increase in sales.
Dive Manufacturing was down again but only slightly at -2.3%, signaling that the 2nd quarter of 2011 may continue to show positive growth for retail sales.
Travel and dive operations in resort areas signaled again we are starting to recover, posting a +5.6% growth this 1st quarter.
See previous reports here:
Welcome to Cline Group's Dive Site
Dear Dive Industry Professional,
Thanks for subscribing to the diving industry's only independent diving research newsletter. This quarterly email newsletter is sent out to the industry at no charge and with no agenda, in an attempt to disseminate diving research to our industry's professionals.
I hope you will read each one, send me questions or challenges. Thanks again for subscribing, and I look forward to hearing your comments from time-to-time.
Best Regards,
William Cline
President
Cline Group Advertising & Marketing, Est. 1990.
The Diving Industry's Only Marketing, Advertising and Research Firm with 20 years of marketing diving worldwide. Find out how we can help your company at Untitled Document
twitter: clinegroup
Facebook: Cline Group / William Cline, Advertising, Marketing & Consulting
