Neat! To answer the question about where Dan Services Inc's revenue goes, I did not find a satisfactory answer. However, I did find this article on the topic of non-profit companies owning for-profit companies in general. My takeaway is that if you have a non-profit owning a for-profit company, there is a lot of constraints about where the profits can go. In particular, revenues diverted from the for-profit to the non-profit must contribute to the non-profit's mission.I think this applies to DAN as a whole, not just their wholly owned subsidiary. The last reported year is 2018, wherein DAN did not have enough revenue to cover expenses. Since DAN owns the subsidiary, I assume that this includes any profit or loss of the subsidiary.
source: Check-A-Charity
DAN License/Registration #: CH9427
Code:Dan Foundation Inc., Durham, NC Print Registration Number :CH9427 Expiration Date : 3/27/2021 Revenue Source : IRS 990 w/ Sch.A (12/31/2018) Total Revenue : $7,974,161.00 Program Services Expenses : $8,000,425.00 97% Total Expenses : $8,265,974.00 Administrative Expenses : $251,262.00 3% Surplus/Deficit : -$291,813.00 Fundraising Expenses : $14,287.00 0% Statement Of Purpose SERVING SCUBA DIVERS FOR MORE THAN 30 YEARS, DAN PROVIDES EMERGENCY ASSISTANCE, MEDICAL INFORMATION RESOURCES, EDUCATIONAL OPPORTUNITIES AND MORE.
So if Dan Services, Inc does make money on the insurance policies, it would be illegal to use those funds for much else than funneling back into DAN's other activities. So, is it used to enrich some corporate bozos? Maybe -- I don't have enough information to refute that claim. But it would be illegal, and given that DAN ran about $300k in the hole in 2018, it would also be highly surprising. And, as @BRT posted above: "The income generated by DAN Services, Inc. helps to fund DAN's many member programs and services."
All in all, I think this reinforces my original claim that DAN insurance is fundamentally non-evil, as opposed to most types of insurance. But there is still room for this view to be incorrect if it turns out that Dan Services, Inc is doing shady stuff -- and at this time I have no reason to believe that.