Generally speaking, people have higher SAC rates with regs that have higher inhalation efforts. The higher effort makes a more efficient deep breathing cycle harder to achieve. For that same reason, lower performing and harder breathing regs have the potential to cause higher levels of CO2 retention which in turn can increase susceptibility to nitrogen narcosis and oxygen toxicity.
The one situation where an easier breathing reg may cause higher air consumption would be if the second stage inhalation effort were set too light. In that case air leaking out the exhaust valve to equalize pressure inside and outside of the second stage can cause a slight but continuous freeflow during the pause between inhalation and exhalation. Many divers are not attuned enough to their breathing or listening for escaping bubbles enough to notice this slight air loss. This would be my suggestion for what is happening to your buddy with his new reg.
If his reg is adjustable, he needs to orient himself in a normal swimming position and listen carefully for air escaping out the exhaust valve after he stops inhaling and pauses before the exhale. A slight trickle immediately after pausing is normal as the pressure at the center of the diaphragm equalizes with the pressure at the top of the exhaust valve. But if it continues and/or if he hears a slight hiss of air entering the second stage it means the pressure drop in the case is enough to cause the diaphragm to rise enough to open the second stage poppet and allow more air to enter the second stage. This newly added air then leaks out the exhaust valve and the process continues as a very slight freeflow. The solution is to increase the inhalation effort slightly until the slight freeflow between breaths stops. If the second stage does not have an inhalation effort adjustment, he needs to take it to a tech to have it retuned.
Practically speaking, due to the case geometry fault inherent in most second stage designs, inhalation effort cannot be reduced below about 1.0 to 1.2 inches of water without encountering this problem in a face down swimming position.
The worst case postion for a conventional second stage design is face down with the diaphragm parallel to the bottom as this position usually results in the greatest vertical distance between the center of the diaphragm and the top of the exhaust valve. Consequently, this position requires the highest inhalation effort to avoid a slight freeflow. In a face up or vertical position, a lower inhalation effort could be used as the exhaust valve is lower or even below the center of the diaphragm and no air loss will occur.