Don't know if it's been mentioned, but for those of us in high sales tax states, if an online retailer doesn't charge for sales tax, that can be a significant savings vs buying local.
I'm going to be buying a Perdix and two transmitters over this winter. The savings between my local shop and DGX is a bit over $100 because DGX doesn't charge sales tax for orders outside FL. That $100 is a big chunk of change to me. I know there is very little margin on Shearwater products, so it's not like I can ask my LDS for a discount to make up for the sales tax.
Or you can live in Anchorage, Alaska, where despite all logic and a pretty bad budget deficit, there is absolutely no sales tax.
I know there is very little margin on Shearwater products, so it's not like I can ask my LDS for a discount to make up for the sales tax.
A lot of manufacturers won't even let you price below a MAP, and it can make it tricky with your warranty if they do. Although in your instance, at least give your LDS a chance to be competitive. I wish more people just point-blank asked if we could price match. 90% of the time, we absolutely can, and the other 10% I don't blame people at all for going online or buying used.