I think a lot of people, consciously or unconsciously, equate expensive with good.
I ran a wine-tasting group for several years, and we proved, month after month, that it wasn't true
"Best" is a combination of subject and objective qualities that vary from customer to customer. Everybody wants equipment that works properly and reliably -- I don't think there is any doubt that the vast majority of scuba gear will meet those criteria, simply because of liability issues. Some people value how things look; some value the prestige of owning something expensive. Some will value owning a brand they can get serviced locally, and others will value owning equipment they can service themselves. "Best" is a personal decision, but all too often is made by people operating without enough information (about the gear and about themselves) to know what "best" is.
I agree that reviews are limited to the brands that are provided to the magazine, and they are rarely negative. But there are some objective measures that are interesting, anyway. I read mask reviews and look at field of view -- that's something that isn't subjective, and is probably important to most divers. But if you restrict your gear purchases to what you can read in magazines, you're sure going to miss a lot of very good brands and value-for-money opportunities.
I ran a wine-tasting group for several years, and we proved, month after month, that it wasn't true
"Best" is a combination of subject and objective qualities that vary from customer to customer. Everybody wants equipment that works properly and reliably -- I don't think there is any doubt that the vast majority of scuba gear will meet those criteria, simply because of liability issues. Some people value how things look; some value the prestige of owning something expensive. Some will value owning a brand they can get serviced locally, and others will value owning equipment they can service themselves. "Best" is a personal decision, but all too often is made by people operating without enough information (about the gear and about themselves) to know what "best" is.
I agree that reviews are limited to the brands that are provided to the magazine, and they are rarely negative. But there are some objective measures that are interesting, anyway. I read mask reviews and look at field of view -- that's something that isn't subjective, and is probably important to most divers. But if you restrict your gear purchases to what you can read in magazines, you're sure going to miss a lot of very good brands and value-for-money opportunities.