David Wilson
Contributor
I'm starting a new thread to cover mid-20c British diving equipment manufacturers other than E. T. Skinner (Typhoon) and W. W. Haffenden (Britmarine/Clipper), who were responsible for the production of the greatest number of models of fins, masks and snorkels in the UK. We'll begin with three major players in British military, commercial and professional diving equipment manufacture operating during the 1950s, 1960s and 1970s: Dunlop, Heinke and Siebe-Gorman. The latter two merged in the early 1960s.
Let's start with Dunlop. The British Admiralty contracted the Dunlop Rubber Company to supply underwater swimming equipment for the Second World War effort. In peacetime, however, Dunlop could not envisage any civilian demand for such products, discontinuing their manufacture and disposing of its surplus stocks within a short period.
In the mid-1950s, however, Dunlop re-entered the underwater equipment market as the company expanded its product lines to satisfy a growing popular demand for leisure goods. Snorkel and scuba diving was then beginning to take off as a recreational pastime on both sides of the Atlantic. The Trade Marks Journal of 25 January 1956 recorded the registration of the brand name “Aquafort” for “diving apparatus, goggles, and respiratory apparatus and masks” on behalf of the Dunlop Rubber Company Limited of Birmingham. The name “Aquafort” combined “aqua”, the Latin noun for water, with “fort”, as in “Fort Dunlop”, the common name of the original tyre factory and main office of the Dunlop Rubber Company in the Erdington district of Birmingham in England (below).
The Dunlop Aquafort range of underwater swimming equipment was manufactured between 1956 and 1962 or so by Dunlop Special Products Limited at Fort Dunlop in Birmingham and distributed by Dunlop Sports Company Limited at Allington House, 136-142 Victoria Street, London. Reproduced below is a full-page advertisement that appeared during 1956 in the then journal of the British Sub Aqua Club Neptune to launch Aquafort, highlighting the line’s flagship two-piece drysuits and the firm’s reputation as “pioneers of frogmen’s equipment”. From the outset, Aquafort was marketed as a range of cost-effective products conforming to Admiralty standards and representing state-of-the-art diving equipment design.
The Aquafort suit range eventually grew to comprise one-piece drysuits with a choice of neck-yoke entry and shoulder-zip entry; two-piece drysuits with a choice of all-rubber or cotton-stockinette linings; and two-piece neoprene wetsuits. Aquafort diving gloves, weight-belts, dive masks, breathing tubes, swim fins and other underwater accessories complemented this apparel. The decision to discontinue the Aquafort line was taken during the early 1960s. Reproduced below is a reply by Dunlop Sports Limited on 17 November 1966 to an enquiry about the availability of Aquafort products stated that the range had been withdrawn “three or four years” previously, dating the demise of Aquafort to 1962 or 1963.
During its lifetime, the Aquafort name seems to have retained a positive image among divers around the English-speaking world. In 1958 the original London branch No. 1 of the British Sub Aqua Club, including its most photogenic member Rowena Kerr, participated in a Dunlop information film entitled Horizons Below, which did much to popularise the brand. Only later, with the benefit of hindsight and newer technology, did any negative comments emerge, e.g. the reference in an Australian cave diving article to “a very uncomfortable dry suit called a Dunlop Aquafort which caused painful blood-blistering at depth because it had no inflation system to compensate for the crushing effects of the surrounding water pressure”.
We'll review next the small Dunlop Aquafort fin, mask and snorkel range.
Let's start with Dunlop. The British Admiralty contracted the Dunlop Rubber Company to supply underwater swimming equipment for the Second World War effort. In peacetime, however, Dunlop could not envisage any civilian demand for such products, discontinuing their manufacture and disposing of its surplus stocks within a short period.
In the mid-1950s, however, Dunlop re-entered the underwater equipment market as the company expanded its product lines to satisfy a growing popular demand for leisure goods. Snorkel and scuba diving was then beginning to take off as a recreational pastime on both sides of the Atlantic. The Trade Marks Journal of 25 January 1956 recorded the registration of the brand name “Aquafort” for “diving apparatus, goggles, and respiratory apparatus and masks” on behalf of the Dunlop Rubber Company Limited of Birmingham. The name “Aquafort” combined “aqua”, the Latin noun for water, with “fort”, as in “Fort Dunlop”, the common name of the original tyre factory and main office of the Dunlop Rubber Company in the Erdington district of Birmingham in England (below).
The Dunlop Aquafort range of underwater swimming equipment was manufactured between 1956 and 1962 or so by Dunlop Special Products Limited at Fort Dunlop in Birmingham and distributed by Dunlop Sports Company Limited at Allington House, 136-142 Victoria Street, London. Reproduced below is a full-page advertisement that appeared during 1956 in the then journal of the British Sub Aqua Club Neptune to launch Aquafort, highlighting the line’s flagship two-piece drysuits and the firm’s reputation as “pioneers of frogmen’s equipment”. From the outset, Aquafort was marketed as a range of cost-effective products conforming to Admiralty standards and representing state-of-the-art diving equipment design.
The Aquafort suit range eventually grew to comprise one-piece drysuits with a choice of neck-yoke entry and shoulder-zip entry; two-piece drysuits with a choice of all-rubber or cotton-stockinette linings; and two-piece neoprene wetsuits. Aquafort diving gloves, weight-belts, dive masks, breathing tubes, swim fins and other underwater accessories complemented this apparel. The decision to discontinue the Aquafort line was taken during the early 1960s. Reproduced below is a reply by Dunlop Sports Limited on 17 November 1966 to an enquiry about the availability of Aquafort products stated that the range had been withdrawn “three or four years” previously, dating the demise of Aquafort to 1962 or 1963.
During its lifetime, the Aquafort name seems to have retained a positive image among divers around the English-speaking world. In 1958 the original London branch No. 1 of the British Sub Aqua Club, including its most photogenic member Rowena Kerr, participated in a Dunlop information film entitled Horizons Below, which did much to popularise the brand. Only later, with the benefit of hindsight and newer technology, did any negative comments emerge, e.g. the reference in an Australian cave diving article to “a very uncomfortable dry suit called a Dunlop Aquafort which caused painful blood-blistering at depth because it had no inflation system to compensate for the crushing effects of the surrounding water pressure”.
We'll review next the small Dunlop Aquafort fin, mask and snorkel range.
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