I have related this story before but the owner of one shop I sometimes use for pool and air fills had a customer that would come in and browse. Look everything over, even try on a wetsuit and BC. He'd buy little items. Ya know the doodads that are marked up but no real money in them. Then go buy on line. And actually brought some things in for the owner to look over. Which he did. And let the guy use the pool to try them out. After the fourth or maybe even fifth time this happened the owner decided to say something the next time the guy came in. Just as he was about to the guy asked if he could send a friend up who wanted to buy a BC from a local shop. Owner said sure. Tell him to come by and left unsaid what he was going to. About a week later the guy ( a doctor) came in. Along with his wife the two other couples that certified with them. They did not like the hard sell attitude of the shop they certed with. About three hours later they walked out with six regs, six bc's, and six computers. All because he took the attitude that any customer is a good one. To top that off he did not require the six independent instructors that use the pool and pool BC's and regs, and send their students for rental gear and air fills to use anything he sold. We can use all of our own gear. He did very well. He sold the place after his others businesses demanded more time. The new owner has the same policy and myself and other instructors send him people all the time. I sell gear. I contract with him for air fills, pool time, and send students for rental gear to him and for items I don't carry. And it works very well. I have also learned that lesson. I have people calling me all the time for advice on gear they got from someone else. I don't treat them any different than the ones who are repeat customers and have spent thousands with me. Because the next time that call may be to place an order with me.
My grandfather was in business as a grocer until he retired. Same location for 34 years. I never saw him treat a customer with anything but courtesy and kindness. Even when they were bitching at him or one of the employees. I am not as calm and collected as he was. And it's harder to hold my tongue sometimes. But when I do it usually ends up very well. But that's just me.
My grandfather was in business as a grocer until he retired. Same location for 34 years. I never saw him treat a customer with anything but courtesy and kindness. Even when they were bitching at him or one of the employees. I am not as calm and collected as he was. And it's harder to hold my tongue sometimes. But when I do it usually ends up very well. But that's just me.