For the record, I have never pointed a finger at Al or PADI. I don't know Al or for that matter anyone of significant importance at PADI.
While PADI stumbles and bumbles around trying to retain market share against growing upstarts such as SDI, SSI and a few others, their place in the industry, other than losing some market share will likely not change anytime soon.
While training agencies have dumbed down the requirements to receive a certification and in some ways hurt the sport because of it - they are one of the smaller problems within the sport as a whole.
I say that because most dive shops are still trying to teach a well thought out - respectable program.. often even beyond the standards. Where PADI and the others have hurt the industry is by affiliating with shops who do wham bam thank you mam classes... inherently dangerous classes and classes with no intention of serving the customer beyond taking their money for open water.
Independent Instructors also hurt the sport as they degrade the historic base of the industry - the LDS.
Here are the answers to fixing the Industry... from all fronts:
1. Require all Instructors who are within an RSTC agency to be shop affiliated. No more independent Instructors.
2. Bring minimum standards back to certifying to the recreational limit of 130 ft for open water and require those standards be met. Damn the lawyers and Insurance industry and the agency leaders who adopted 60ft for the sake of saving money on one end while making it on the other.
3. Manufacturers must eliminate MARP and MAP pricing. MARP because it is outright illegal price fixing and MAP because it allows the industry to advertise great prices - which in turn will lure more divers to the sport. It will make and allow dive shops to compete on price.
4. Along with the previous, manufacturers must be willing to put in the extra effort required to pack and ship items to all of their dealers at the same prices they sell it to the wholesalers for. Without this, the whole enchilada falls apart.
5. *Retailers must offer quality instruction and competitive pricing. If you price gouge - you deserve to be shut down. Perhaps even by the industry itself. Those caught inflating prices could be shut down either by the training agency pulling their affiliation - or better yet by the manufacturers who cut them off.
*This one needs some clarification. - A new meaning for MARP. Instead of "Minimum Allowed Retail Price" - It should be a Maximum Allowed Retail Price from Manufacturers. There are stores in my area that for years were selling fins with an MSRP of $90 for $125. The advent of the internet brought the same fins online for $69. The LDS started to struggle to sell their fins because they're poorly managed. For god sakes, they were already over the MSRP by $35 and telling people they shouldn't buy online. This was happening all across the country - leading to a lot of pissed off disenchanted scuba divers. So now, the manufacturer will sell to dealers who agree not to sell above the MARP... of $90.00 and allow competition below this price point to fall where it may.
6. Another key to this is the elimination of tiered pricing discounts based on buying volume to two basic levels - and having those levels not so far apart. Given the above fin example... if the fin wholesales in volume of say 100 pair or more to wholesalers for $30.00 a pair... then it should be available to all dealers for $35 a pair. The LDS then can effectively compete. This is another crucial point the manufacturers must adopt. $5 volume buying discount per piece maximum.
The big online sellers won't like it - but then they can shut down to if they want to!
Once we fix the wholesale pricing to the dealer network... readjust the training back to a recreational limit level and require Instructors to be shop affiliated - the industry will begin to fix itself...
I have more - but that is enough for now. Go ahead and pick it apart...