AERIS Merges With Oceanic. But they are the same company.

[NCadiver]

Shouldn't it be discounted?

AERIS Merges With Oceanic

Released on: 5/27/2014

American Underwater Products (AUP) announced today the merger of two of their recreational dive companies, AERIS & Oceanic. Each of these companies currently offer similar product lines to the diving industry worldwide. Effective September 1st, 2014, these lines will be combined and sold exclusively under the Oceanic brand.

The merger will allow American Underwater Products to focus its resources and major synergies, enabling Oceanic to grow its business and product offerings in its traditional markets, with continued growth in new market sectors and new export markets.

AUP realizes that AERIS has made significant technology and product contributions to the diving industry for the last sixteen years. Merging these technologies and products with those of Oceanic, the industry veteran, will certainly heighten the Oceanic product offering to its expanding worldwide customer base.

“The merger would provide a very positive experience for the combined customer base of the two companies,” said Mike Hollis, CEO of American Underwater Products. “It will deliver a broader product offering and greater levels of service and support to the worldwide diving industry.”

Effective September 1st, 2014, AERIS customer service responsibilities and warranties will be accepted by Oceanic.


DiveNewswire

 

[Hatul]

It really made no sense for one company to sell similar products under two different brand names. Reminds me of Chevrolet and Pontiac.

 

[Scared Silly]

It really made no sense for one company to sell similar products under two different brand names. Reminds me of Chevrolet and Pontiac.

I would agree regarding Aeris and Oceanic (same for Sherwood and Genesis).

 

[eelnoraa]

Actually the same company is sell products under 3 different names: Oceanic, Aeris, Hollis

 

[buddhasummer]

Actually the same company is sell products under 3 different names: Oceanic, Aeris, Hollis

True, but Aeris and Oceanic sell similar recreational dive equipment while Hollis is aimed more at "tech" market. I always wondered what was the thinking behind Aeris and Oceanic, being more similar than not. To me it always seemed like Aeris was Oceanic's step brother.

 

[jffknapp]

I'm looking forward to it!! Means my LDS will be able to get all of their products.


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[buddhasummer]

I'm looking forward to it!! Means my LDS will be able to get all of their products.


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I imagine they'll pick the best sellers from each line and fade out the rest. I'm guessing Aeris will go the way of the dinosaurs.

 

[claymore]

Will Aeris become the new Dacor? Parts and service left by the wayside.

 

[scubadada]

Will Aeris become the new Dacor? Parts and service left by the wayside.

I'd wager Oceanic will service Aeris without problem. Oceanic has extremely good service, I doubt they would jeopardize their reputation by dropping Aeris service.

 

[fisheater]

Aren't all the Aeris products really Oceanic products with different names?