Why does PADI always garner this hate for the way it markets AOW (and Master Scuba Diver), but SSI, for example, does not? Here's what PADI says about its AOW course: "The Advanced Open Water Diver course is all about advancing your skills. You'll practice navigation and buoyancy, try deep diving and make three specialty dives of your choosing (it's like a specialty sampler platter). For every specialty dive you complete, you can earn credit toward PADI® specialty certifications. Here are a few of the many options: Deep, Digital Underwater Photography, Dive Against Debris, Dry Suit, Enriched Air Nitrox, Fish Identification, Night, Peak Performance Buoyancy, Search & Recovery, Underwater Naturalist, Underwater Navigation, and Wreck Diver."
Now take a look at how SSI describes its Advanced Adventurer course, which is essentially the same as PADI's AOW: "If you cannot decide which specialty programs are the best choice for you, join the SSI Advanced Adventurer program! With this program, you can try a variety of specialties before committing to full specialty programs. It is a great way to experience what advanced diver training is all about and how valuable it can be to your diving adventures. During the Advanced Adventurer Program, you will try out 5 different specialties. You will complete one open water training dive per specialty after a comprehensive briefing with your SSI Instructor. With this trial program in specialty diving, you will have total freedom to explore. You can complete the full specialty programs any time in the future and credit your Advanced Adventurer training towards them."
No one bashes SSI for using the term "Advanced" in its program title, but they do that when it comes to PADI. No one bashes SSI for the way it describes its course, but they do for PADI, even when they are the same thing.
Now go take a look at the way SSI describes its Master Scuba Diver rating. Pretty much the same way PADI markets theirs. Yet everyone bashes PADI for their language, but nary a word about SSI.