I know I have a tendency to get very pedantic about the science of marketing, high-brow academic theory, and belabored case studies. I will try to avoid doing that in summarizing my 6-day trip to Las Vegas and back for the 2014 DEMA annual meeting:
We've got a few minutes left [checks wristwatch] if there are any questions.
- The scuba industry veterans complained that "THEIR meeting" was slow, and there were far too many annoying people hawking massage chairs, TENS devices, and magnetic bracelets at a Dive Industry meeting
- The travel and photography industry veterans complained that "THEIR meeting" was slow, and that there were far too many annoying people hawking scuba stuff at a Travel & Photography meeting.
- GoPro had the largest, best, busiest booth... which was staffed by attractive, smiling, 20-something millionaires selling $300 cameras to middle-aged scuba divers by showing them videos of teenagers snowboarding and mountain biking. They didn't seem to care who else was at "THEIR meeting"
We've got a few minutes left [checks wristwatch] if there are any questions.