...If {someone is critical about XYZ} then you are going to be challenged about that....Unfortunately, there are some bad and sad things that happen in Scuba. I think it would be remiss if we did not allow discussions about these types of things here on ScubaBoard. Personally, unless there is a reckless disregard towards human life, I will never ever identify a particular dive shop when I have a problem. I did it twice in the last few months:
Does Peggy Work at Your LDS? and
What would YOU do if the First Mate on your charter was a Gilligan? Mind you, people actually GUESSED who these dive ops were. The accuracy was astounding in one case. Why? Did I give a little clue here or there? I must admit that I did. I accurately described what happened and some people knew precisely who it was because they had THE VERY SAME THINGS HAPPEN TO THEM. That's not my fault. That's theirs for not fixing problems. It was kind of funny, but recently I had a call from a friend telling me that "Peggy is at it again!" Wow. After all the crap they gave me for talking about them anonymously, they still haven't fixed a thing.
It's my experience that most of the shops that complain about the negativity here on ScubaBoard are their own worst enemies...If it's not working for you, it's probably because you don't have a phreakin' clue how to use Social Media to your advantage. The upside of this is that there is help. You can learn a lot about social media marketing in our Business to Business section.