I hope that you are able to pitch this successfully to a group of investors before buying land. The cost to develop a 200' deep pool and sports complex are staggeringly high. Putting this "in the sticks" is unlikely to produce the revenue required to offset the costs. Do you have an actual business plan? Or is this a thought experiment?
Thank you for your reply — I really appreciate thoughtful feedback, especially from experienced voices on this forum.
This project isn’t a thought experiment. It’s something I’ve been developing step by step for quite some time. I’m currently working through land evaluations, including properties near the airport and one in downtown Lansing — not rural or remote — to ensure visibility and traffic flow are factored into the revenue model. The project is called
Triton Nexus™, and it’s designed to be more than just a deep pool. It combines indoor diving, scuba education, fitness therapy, medical safety training, and tourism elements — all wrapped into a unique destination experience.
I fully understand the cost of building a 200-foot pool and multi-use facility is substantial. That’s why I’m working directly with city officials to confirm zoning permissions and the ability to excavate to the depth required. I’m also engineering for long-term operational efficiency — the current plan includes six industrial-grade water pumps with two backups, a filtration system designed for high visibility and cleanliness, and geothermal and solar-assisted heating systems to reduce utility overhead, especially in winter.
As for revenue: this isn't just a passion project. It’s designed with multiple streams of income:
- Daily dive admissions, tiered by depth and experience level
- Scuba certifications and refresher courses (including adaptive diving)
- Freediving, CPR, and safety classes
- A full-service scuba shop with gear rentals and equipment sales
- On-site café (Fuel Up Station) for food, drinks, and social gatherings
- Fitness center memberships and physical therapy sessions
- Private bookings for events, training simulations, and even underwater photography or film shoots
- Tourism packages partnering with local hotels and colleges
I’m building a business plan to pitch to investors and grant programs once land is secured and architectural renderings are ready. In the meantime, I welcome questions, critiques, and insights like yours — especially from people who know the realities of building and running a large facility.
Just wanted to add one more point about the land
To clarify, I don’t plan to purchase land outright before securing investor interest — but I do believe having a specific site in mind (or ideally, under a letter of intent or hold agreement) is a critical part of building a compelling pitch. Most investors I’ve talked to want to see a real location, confirmation that zoning is feasible, and that city officials are on board. Without that, it’s hard to move beyond the “idea stage.” So my goal is to identify the right parcel, start conversations with the city, and then approach investors with a solid plan — one that includes infrastructure, logistics, and location, not just blue-sky thinking.
If you know of anyone who might be interested in a project that merges recreation, education, and innovation — I’d love to connect.