My sons were drawn into the plan with enticements like course and equipment discounts if you sign up for the entire Mater Scuba Diver Program early. So it was less about continuing education as much as continuing paying customer. Education and training are critical to becoming a safe diver but these zero to hero programs are more about commerce.
You make it sound like offering a complete package for MSD for a discount is automatically a bad thing.
I wanted the training I got. I would have chosen to take the various specialties that I did regardless of getting one extra C card (that says MSD) at the end. If I had been offered all the courses as a package, for a discount, that seems like it would have been a good thing for me. And every shop has to sell stuff to stay in business, so if I had bought it, a win for them, too. Although I guess it was maybe a bigger win for them that I took the courses without getting a package deal.
Also, if a package deal provides a person a little extra incentive to get some additional training that they might otherwise not ante up for also seems like a good thing. This seems like it goes along with the idea some people here on SB have talked about of having a higher retention rate in the sport for people who buy their own gear.
Anyway, if a shop delivers poor training, then that's bad, whether they offer a package deal or not.
But, if they give good training, then offering a package deal for a discount just seems like a win-win.
And having the shop stay in business is another win, for all the local divers.
---------- Post added October 14th, 2015 at 03:39 PM ----------
Maybe "Master Scuba Diver" should more aptly be "Master Open Water Scuba Diver," just as "Advanced Open Water Scuba Diver" means exactly what it says: someone who has advanced beyond Open Water Scuba Diver. I couldn't care less about the name or the "cert."
In the end, it seems to me that, for the people who don't know what MSD really means, the distinction doesn't really matter. Those people aren't going to really appreciate the difference between an SDI or PADI MSD and someone who is truly a master of scuba diving. And, for the people who do understand what MSD really means, well, again, it doesn't really matter - because they know what it means (and doesn't mean).
I think the only reason it's such a topic of discussion is because of the really experienced and highly skilled people who are rankled when novices like me get a title of "Master Scuba Diver". It's like a total affront to some of these highly experienced divers that any non-diver might somehow get the (mistaken) impression that a diver like me is even in the same league with them. Some even to the point of feeling compelled to make snarky and sarcastic comments belittling me, personally, because I am happy to achieve this milestone (baby step that I know it is).