We bought from our LDS. Like many the ability to try things on and try them in the pool was a big plus. They gave us fairly competitive pricing and then surprised us. Every time we have made a purchase over $100 they have sent us a gift certificate good for a year. The certificate is generally about 10% of what we spent. This keeps us coming back. When they did not have a wetsuit that I liked (did not like they way Henderson's fit me) they suggested I try a specific brand which they do not carry and said I could find it online.