You can find the info in the thread linked by mweitz, but to put it succinctly:
Because they can't use the gas in their main tanks for drysuit inflation if they are using a Helium mix.
Helium has a much more higher thermal conductivity, so if you use it to inflate the drysuit, you will lose body heat much more quickly. Since we need to have a seperate inflation gas anyway, using the warmest gas available that's not too expensive makes sense. The benefits of Argon over air is widely debated, which means although it may be theoretically warmer, it is not really a night-and-day difference. Many people actually just use air in the 'Argon' bottle.
On the other hand, Argon is pretty cheap. It costs less than $1 for a couple of dives unless I am yo-yoing all day.
If you already have a seperate inflation system, using Argon may benefit you.
But if you don't have a seperate inflation system, and don't breath Helium mixes, then
IMHO it's not really worth the extra cost or hassle. If you need to get warmer, much
more cost effective and easier to just get a better undergarment.