Diving can be such a nerdy activity. Every time I've seen a diver (including myself) explain the science-y nerdiness of diving, the nerds get so excited! This might be an untapped market.
For we poor who keep diving, I believe it is the whole aspect that keep us going; the setup, the gear, the dive, the breakdown, the debrief, the breakdown. Personally though, I don't think I'd dive locally if the site were more than two hours away.
And for those who lament "potato couch kids", are there no more who need kicking off your lawn?