Firstly you need to understand what exactly makes a good mask, then you need to understand what makes good marketing... A good mask satiffies a number of criteria - in order of importance, watertight fit, good visibility, convenient and durable design. This is not rocket science and ninety nine percent of masks meet all these needs. Manufacturers know this, but they have to come up with a way of getting you to pay more for a mask so they reduce the efficiency of some masks, say by making it of a higher volume design or even making it look less sporty ( a large percentage of buys are based on image) this means they can charge you more money for a better mask design although to make all the masks `better` would cost nothing as the same materials and processes are often used throughout the range, in fact it actually costs more to make the worst ones because they require more rubber and more machinery to mould the different designs, but without this they could'nt charge a small fortune for the better ones - sneaky eh? Also... common sense plays a part, people have been scuba diving for half a century, if they managed to get by quite happily in thos days then you can justify a bit of skepticism when you are told that you cannot survive without the all new super duper techno-gimmickery that patented new research has just made possible. In summary then - if it fits well, looks reasonably robust, and you can live with the pink illuminous strap then it will do the job fine - no matter what it costs!!!