Well, ok Mike, I'll buy that..
However, it seems to me that that is a business decision that the dive shop is making, and that that shouldn't pushed onto the consumer as a moral obligation.
The shop owner chooses to offer a class essentially at (or below) cost hoping to make a profit on equipment sales. That may or may not work out in his best interest, and hopefully it generally does.
If a student is given, buys online, inherits, or even buys from the competition all his gear, one would hope that the shop would be graceful enough to offer the same quality of instruction that they offer everyone else, since that's what they agree to do when they take the customers $160 (or $600, or whatever they charged for the discounted class).
I totally agree that the shop should have every opportunity to sell the new customer equipment, and that they should take that opportunity.
What I object to is the "requirement" to purchase additional equipment that the student is not told about. The line "all you need for the pool is your swimsuit" appears to have been a lie from the customers perspective in this case when they were told that they needed to buy a wetsuit.
In this case, I think the student was charged a fair price, but that the shop needs to be up front with the student about the cost of certification if buying a wetsuit is a requirement. Especially as that wetsuit is not something that can be used at local dive sites, etc. and a second wetsuit will likely be required within the month.
- Atticus