As you have found out, most of the "new" words to describe breathing mixes are a function of marketing.
And for the record, there used to be just three helium mixes:
Trimix = A blend of helium and nitrox (the staple).
Heliox = A blend of helium and oxygen (a 20/80 for example... a truly wonderful way to visit shallow sites to see just how bloody narc'd you usually are).
Heliair = A blend of helium and air (also known as poor man's trimix... and fallen out of favor because the balance between narcosis and cns loading is... well, wrong for most applications. It is however, a common DILUENT gas for CCR divers... fill cylinder to about half of its working pressure with pure helium and then top with air resulting in something close to a 10/50... close to, mind you: never exact.)
And for the record, there used to be just three helium mixes:
Trimix = A blend of helium and nitrox (the staple).
Heliox = A blend of helium and oxygen (a 20/80 for example... a truly wonderful way to visit shallow sites to see just how bloody narc'd you usually are).
Heliair = A blend of helium and air (also known as poor man's trimix... and fallen out of favor because the balance between narcosis and cns loading is... well, wrong for most applications. It is however, a common DILUENT gas for CCR divers... fill cylinder to about half of its working pressure with pure helium and then top with air resulting in something close to a 10/50... close to, mind you: never exact.)