I always try to achieve a horizontal trim. Took lots of practice, but I'm pretty comfortable and muscle memory has kicked in now so I usually nail it every time.
That said, Walter said it best: Depends on the task. When I was in Belize, we did lots of wall diving. Horizontal is good, but shoulder up (horizonal with a roll) was much better. I could see more, it was more comfortable on the neck and body, I was in better position to shoot photographs, I could get a lot closer to stuff, etc.
Horizontal is preferred, but its task dependent. Modify as necessary.
And never, ever lawndart into the bottom on your descent. I hate that... :10:
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Ken