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Sure, his shop is a good example how to survive in the changed environment like you cited:

"If a business can't figure out what the future brings, and mold their model accordingly, it is unfair to ask the consumer just to pay more money because that business man is incompetent." -Larry of www.scubatoys.com

jonnythan:
Larry? Scubatoys? Business model?
 
https://www.shearwater.com/products/teric/

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