I have given this significant thought in the past, trying to understand if there are obvious warning signs or indicators that might suggest one brand is riskier than another for long term support.
I was an Aeris dealer, was very invested with that brand/company, and was VERY unhappy when AUP pulled the plug on me. Especially since they would not move me to an Oceanic account to continue support for the Aeris product. I always thought of Oceanic as an "A" brand, and was a bit blindsided.
In retrospect, after having spent a few years as an Aeris dealer it was obvious that AUP was struggling. But that was
not so easy for an outsider to notice, it was more apparent to their dealers.
For individual items, the best indicator of future support is past support. The speed with which a company eliminates support for old items suggests where they will probably go in the future. I think that is most important and applicable when considering regulators. I think most companies will not throw the same level of support behind BCDs as they do regulators, as they are just not intended or expected to last as long. Perhaps the same can be said for computers.
For a specific company, I think I have noticed a few risk indicators:
- One would be who actually designs and manufactures the regulators. If there is some brand engineering going on where the item is actually just a rebranded item purchased from another company, then long term support is perhaps dependent on BOTH company's willingness to continue. Easy for an OEM to walk away and leave the customer facing brand out in the cold.
- The factor I think may be the most indicative of risk, is who owns the company? In the case of a small brand, still owned and controlled by the founder(s) or perhaps only recently transitioned to a second generation family ownership, that brand/company may not survive the transition out of the original owner's hands. If a small company has managed to grow into something that is now owned and run by a larger business and/or ownership interested in it as an investment, I suspect that company may be have a more predictable positive future once it has successfully navigated the transition out of the "founder's hands." As big as AUP was, I think it was still a family company.
- Let's not forget dealer network and market penetration. I can think of one company that does pretty well in Europe, but has so far attempted to crack the US market at least twice if not 3x in the last 10 years or so. Yes, they do have current distribution in the US again and multiple dealers have signed on, but I don't want to risk my relationship with my customers by selling them items that might lose local support (again) if this attempt also winds up circling the drain.