Scuba really isn't that expensive if you compare it sports like cycling.
When I was competing, I had a road bike (2k), a backup (1k), a cyclocross bike (1k) and all the other stuff that comes along (helmets, pedals, tires, shoes, spandex, cold weather gear...) say another 1k. I easily have 500 dollars in tools as well.
The tools last, but carbon fiber bikes have a limited life. You can get ~5 years out of them. Helmets are good for one crash, and you are going to crash. ER visits for broken bones, concussions, infections (lose 30% of the skin on your leg? no problem!) all add up too.
Add that to road rage drivers who threaten you, regular drivers who don't see you or just turn in front of you....
I just outfitted one of my customers with a mask, snorkel, fins, boots, bp/w, wetsuit and computer for about $1600. Even if he were to get a drysuit (say 2k), that's years of diving for the cost of fills.
The problem is scuba shops that look at customers as if they are going to walk away and never come back. I have a very high retention rate. I don't stock crap that I wouldn't dive and I don't "sell" anything. I give my customers honest advice, even if it means I lose a sale, but for some reason, they keep coming back. And once or twice a month, one of those customers that walked away from another shop seems to end up at mine through word of mouth.
It's funny, you treat people like they want to be treated and they seem to like that...
When I was competing, I had a road bike (2k), a backup (1k), a cyclocross bike (1k) and all the other stuff that comes along (helmets, pedals, tires, shoes, spandex, cold weather gear...) say another 1k. I easily have 500 dollars in tools as well.
The tools last, but carbon fiber bikes have a limited life. You can get ~5 years out of them. Helmets are good for one crash, and you are going to crash. ER visits for broken bones, concussions, infections (lose 30% of the skin on your leg? no problem!) all add up too.
Add that to road rage drivers who threaten you, regular drivers who don't see you or just turn in front of you....
I just outfitted one of my customers with a mask, snorkel, fins, boots, bp/w, wetsuit and computer for about $1600. Even if he were to get a drysuit (say 2k), that's years of diving for the cost of fills.
If anyone wants to know I can tell them that the profit margin is not high. It's obscene in many cases. That $90 mask cost the dealer something like 22-30 in some cases. $40-$60 dry snorkel? $8-$15 depending on the brand. Boots? 5-6 mm neoprene they are selling for $60-70 MSRP plus? 20-25 is what the dealer is paying.
Some brands also don't allow the dealer to make real deals.
The problem is scuba shops that look at customers as if they are going to walk away and never come back. I have a very high retention rate. I don't stock crap that I wouldn't dive and I don't "sell" anything. I give my customers honest advice, even if it means I lose a sale, but for some reason, they keep coming back. And once or twice a month, one of those customers that walked away from another shop seems to end up at mine through word of mouth.
It's funny, you treat people like they want to be treated and they seem to like that...