Bubbletrubble
Contributor
I'm not forgetting it at all.You're all forgetting something.
Those cables are a small market and R&D costs a lot of $$$
Software is already offered for free, the money has to come from somewhere.
At the beginning, Suunto could have opened up its API to third-party developers and charged a small licensing fee (or not). Essentially, this would have driven software development costs to zero and would have allowed the company to charge less for the cable while still maintaining the same marginal profit. The company chose not to do that. It wanted to maintain proprietary control.