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As a point of contention I (and the other actual dive shops) have with the various search engines, it is no longer called the "jetty dive shop" just the "Jetty store." They offer no scuba gear, classes or fills not is there a dive professional on staff. This causes no end of confusion to first timers to the area. If you see a listing anywhere on the internet calling it something other than the "Jetty Store" please do your fellow divers a favor and edit the listing or suggest it be edited to the site admins. I have been a one man campaign on this for a few years, and while there are few few search terms that they show up ahead of my shop in google listings they do erroneously show up ahead of other local actual dive shops on google and ahead of all of us on other search engines. Any help would be welcome.