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SinoScuba Joins Protest Against Hong Kong Disneyland Shark's Fin Policy

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SinoScuba

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Location
Beijing
# of dives
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SINOSCUBA JOINS PROTEST AGAINST HONG KONG DISNEYLAND
SHARK'S FIN POLICY

FOR IMMEDIATE RELEASE

June 24, 2005--BEIJING--SinoScuba, Beijing's first
professional dive operator, announced today that it is
joining the protest against Walt Disney Co.'s decision
to serve shark's fin soup at its Hong Kong Disneyland
theme park.

"It is regrettable that Disney, the distributor of
'Finding Nemo,' a film that generated so much interest
in the protection of our marine environment, has
chosen to condone and participate in this senseless,
wholesale slaughter," said Steven Schwankert, managing
director of SinoScuba, Beijing's first professional
dive operator.

"Disney should remember one of 'Finding Nemo's most
quotable lines, spoken by the sharks themselves: 'Fish
are friends, not food,'" Schwankert said.

SinoScuba will be joining the protest by informing its
e-mail database of over 300 active divers and water
lovers in Beijing, Tianjin, Shanghai, and Hong Kong of
the threat to marine ecosystems posed by this needless
killing of the oceans' apex predator. An e-mail
message will advise them of the nature of shark
finning, and asking them to join in sending messages
of opposition to the serving of shark fin products at
Hong Kong Disneyland.

"Should the action against Disney escalate into a
boycott, we will again call upon our divers to choose
not to visit the new theme park, and to make other
choices when purchasing toys and home entertainment
products for their children," Schwankert said.

SinoScuba has been a pioneer in furthering marine
conservation education in China. In 2004, SinoScuba
conducted the first-ever program in China for Project
AWARE <www.projectaware.org>, the dive industry's
largest environmental initiative, at Beijing's Blue
Zoo Aquarium. At the Blue Zoo, first-time and
experienced divers alike have the opportunity to
interact safely with four different species of shark.
SinoScuba has a perfect safety record after over 100
such diver interactions.

A common dish at Chinese banquets, shark fin has
neither proven medical benefits nor taste. Shark fin
fishing methods are exceptionally cruel. The shark is
caught, and while still alive, its fins and tail are
cut off, then the mutilated animal is thrown back into
the ocean and slowly drowns, unable to swim. As many
as 100 million sharks per year are killed in this
manner, many by illegal fishing operations.

As a result, scientists and conservation groups
believe that some shark species are now endangered and
may face extinction.

NOTE: NEITHER RICHINA BLUE ZOO NOR PROJECT AWARE HAS
REVIEWED OR APPROVED ANY PART OF THIS MESSAGE. All
company and/or product names may be trade names,
trademarks and/or registered trademarks of the
respective owners with which they are associated.

About SinoScuba
SinoScuba is Beijing's first professional dive
operator, with experience instructing divers from ages
12 to 60, from Discover Scuba Diving up to and
including Assistant Instructor. SinoScuba offers a
full range of scuba equipment and exploration
opportunities around Asia.

Photos available upon request.

Contact:
Steven Schwankert
Managing Director, SinoScuba
+852 9262 6391
steven@sinoscuba.com
www.sinoscuba.com

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