In shallow water at the end of a dive you do have almost no gas in the wing - assuming you are properly weighted.
However at depth in doubles with a decent reserve or in a wet suit, you will still have gas in the wing.
Even if you do not have gas in the wing, you can still hold the inflator and dump buttons down and add the gas directly into the bag with no air going into the wing. That lets you use the same approach regardless of the situaion so you only have to practice one technique.
Shooting a large bag or large SMB from a shallow depth like 30' is problematic as you'd have to get it half full at depth to get it full on the surface. It is a lot easier to shoot if from a deeper depth. If you launch from a shallow depth, you are limited to a much smaller bag or SMB if you need it to be full on the surface.
One advantage of having the bag and inflator in the same hand and the spool in the other hand is that you can keep everything where you can see it with the line clearly leading out away from the bag and inflator so you can visually confirm nothing is hung up when shooting the bag.
The same basic approach works if you exhale into the bag - hold the bag over you with reel or spool in the other hand out away from any potential entanglement.
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Reels are, in my opinon, not a great idea when launching a bag. A reel can jam and even under the best of conditions, it is going to be spinning very fast during the launch and it it jams, the reel and bag are gone. Not so cool in a current if you need an upline or a deco hang line. A spool on the other hand, assuming it is properly loaded and not a tangled mess, is virtually jam proof and if it slips from between your fingers during the launch it will just sit in front of you and sort of dance as it unspools. When the bag reaches the surface, you just reach out and retrieve the spool in front of you.