If lasers are such a bad idea, how do these guys stay in business?
www.greatlandlaser.com
Reviews seem to show there is no danger of eye damage to rescuers from this type of laser and lasers have a longer effective range at night than lights or strobes. The only thing more effective are flares (mostly because they are higher altitude and can be seen over the horizon).
EQUIPPED TO SURVIVE (tm) - Rescue Laser Flare Review
That is not a typical general purpose pointing laser of the type that has been discussed, rather it is a specially designed device.
They are using a beam spreader, which will both make it cover a drastically larger area (helps with the aiming issue and visibility by reflection without direct view) and therefore reduce the intensity at any point (dramatically at distance).
From their site:
By drawing a vertical fan of light that spreads thousands of feet long at miles of distance, even under duress, it is easy to make sure that your signal catches the eye of a possible rescuer. In addition, by diffusing the laser from a potential dangerous point of light into a spread out line, your target will see a brief, but bright, momentary flash as the laser line crosses their field of vision. At distances of 13 feet or more, the Rescue Laser is perfectly eye safe, yet incredibly effective from up to 30 miles away. For more technical details on the safety of the device, see item #6 in the FAQ.
Apparently, some may disagree:
The US Navy reported in a 2003 Aviation Survival Gear Field Test that "this signal laser is perhaps one of the best night signals invented." The Rescue Laser Light was a popular addition to survival kits used by U.S. Army and Air Force personnel deployed in Iraq and Afghanistan.
Maybe worth consideration ...
But I'd still go for a PLB and maybe a Nautilus first, so that somebody is looking for me and in the right location.