mike_s
Contributor
Actually, this is allowed under federal bankruptcy law. The bankruptcy judge has a responsibility to secure all assets first for the benefit of the secured creditors. Unfortunately, gift card holders are unsecured. In most cases, the bankruptcy judge will not allow any "creditor" who is unsecured (the customer holding the gift card) to get any "benefits" from the assets until the secured creditors are paid or accept settlement.
While you are correct it's perfectly legal, it still screws the consumer. Just because it's legal doesn't make it right. Most of those consumers wont' file paperwork to be listed as a creditor in the bankruptcy filing. So the company will just benefit from their loss.
Interesting is that Consumer Reports actually did an article a month or two ago about this issue...
Just the same, if Dive Sports goes out of business tomorrow, I doubt my gift cards from there will have much reimbursement value either. But that would likely be true for Scuba Toys, Scuba.com, Divers Direct or any other shop that "closed overnight".
But merchants benefit from unredeemed gift cards every year.
Best Buy earned $16million in unredeemed gift cards last year.
Last year of the $80 billion in gift cards that were purchased , $8 billion worth of them will never be redeemed. Most of this self inflicted by the card holders.
Then you've got the "monthly maintenance fees" (of say $2/month if not used). They add. That alone is a racket.