Quick survey for divers - Help me with my university marketing project

[Slym]

I’m a student working on a marketing project for my COMM_V 365 course. Being a diver I choose to model a fictitious dive shop for my business! I'll be exploring diver habits, travel preferences, and what people value most in dive shop services. The goal is to better understand how divers engage with local shops and destination diving experiences.

your input would be a huge help! The survey takes about 5 minutes and will only be used to further develop my final project.

Thanks for supporting a project and helping gather real-world insights.

COMM_V 365 Research Project

(Mods, please direct if I'm in the wrong area for something like this)

 

[tursiops]

Done. Submitted. Very difficult to answer some questions if local diving is only quarries.
Privacy concerns about the form and the data.
Introduction to the survey ought to clarify that you are really only interested in the "fictitious dive shop" being in a cold region.

 

[Slym]

Done. Submitted. Very difficult to answer some questions if local diving is only quarries.
Privacy concerns about the form and the data.
Introduction to the survey ought to clarify that you are really only interested in the "fictitious dive shop" being in a cold region.

I really appreciate it! And yes it adds quite the complication being a colder destination, a contrast I'm hoping to be able to make is places like: Lot, Newfoundland, Vancouver Island, Great Lakes, and the wrecks of the East coast. There are shops down south with quite a bit of saturation and competition that are offering things that seem to be out of the ordinary for a "cold water" shop, is the success of these "cold water destinations" more location dependent OR is it a combination of that and the services offered. In other words is the value proposition of being a unique place enough to keep it going?

Privacy wise, me and my prof. I actually can't see who answers. I'll apply your recommendations nevertheless, feedback like that is huge, so Thank You!

 

[davecampbell]

done.

 

[Cthippo]

Done,

Only problem I had was that there are no dive charters availale around here

 

[TMHeimer]

I agree with Tursiops in that it was difficult to answer some questions based on the type of diving I now do (haven't done a charter since 2017). Used to "snowbird" to Florida panhandle a lot-- is that considered "cross country" from Nova Scotia?

 

[Edward3c]

The questions do not match U.K. diving. Most diving is planned and executed by the individual or a club. Commercial operators normally only take trainees looking to dive in warm water.

We have dive shops that don’t offer training, it’s no longer profitable. All dive shops in the area support commercial dive operations under the Diving at Work Regulations. Completely separate from recreational diving.

 

[JMarc]

The questions do not match U.K. diving.

Same from France. Diving here is structured differently (and probably differently from the UK as well), there is far too many assumptions that don't hold and I'm living in an area where diving is part of the tourism industry. I'm not really surprised, but what I wonder is how much they hold even in the US.

 

[diver257a]

Done

 

[Slym]

Same from France. Diving here is structured differently (and probably differently from the UK as well), there is far too many assumptions that don't hold and I'm living in an area where diving is part of the tourism industry. I'm not really surprised, but what I wonder is how much they hold even in the US.

Interesting! That's an angle I don't have a ton of primary experience with being a North American diver. Certainly N. America it's much the same too because an inland diver wouldn't have experience as much with charters either, and it's more a niche group.

The questions do not match U.K. diving. Most diving is planned and executed by the individual or a club. Commercial operators normally only take trainees looking to dive in warm water.

We have dive shops that don’t offer training, it’s no longer profitable. All dive shops in the area support commercial dive operations under the Diving at Work Regulations. Completely separate from recreational diving.

So that last point is quite interesting, as I don't see that here as much, as it's the same case that training is not profitable, or marginally so. It's the gear sales that accompany the course that drive the margins.

Do you both mind elaborating more, for both my own curiosity, and perhaps a research note I can add in my final report? To clean up my questions to you both:
1. In the UK (and France), how would the tourist diver select a destination and subsequent shop for support, versus how a local diver and their training regiment and recreational dives be supported locally?
2. What factor might be important to the local diver in your community, when looking to travel away from their LDS for a trip?