In my misspent youth working tech in legit theater, I had occasion to use a great deal of glowtape. (Once eliciting a wisecrack from a stage manager that my stage looked like "nighttime at O'Hare". (I turned out to be right, though -- while he could see it from the control deck, it couldn't be seen at all from the seats.))
Even the best of it isn't very glow-y. It would be cool the first few seconds after you zapped it with a light, but would quickly fade to and insignificant greenish white. (The stickum is also terrible; you'd have to try Seal Cement or some such to keep it on.)
In reasonable viz, I have seen ordinary yellow "puffy paint" appear fairly effective (most memorably on the bottom of the fins of a guide who had "follow" on the left fin and "me" on the right.)
One I've been thinking of, but haven't tried yet, would be some strips of the SOLAS-grade reflective tape. No active emission, but highly reflective, to pick up any available light, especially a searching flashlight.