steve70638:
The fact that only 50 indepenndent dive shop owners attended the online retainling presentation is proof of the perspective that many shop owners are burrying their heads in the sand about the reality of online sales. Furthermore I wonder if you guys in the panel had added Leisurepro (the other 800 lb gorilla) to your panel what percentage of scuba retail sales you would represent.
The only concern I have with regard to scuba "e-tailers" is that the field is actually a little different from the standard retail consumables arena. Internet research and shopping are not only here to stay, but growing by massive bounds - this much is indisputable.
But a diving reg is not a cellphone. A BC is not a sweater. A drysuit is not a pair of pants. I.e., your basic, everyday items (be they luxury items like plasma TVs or necessities like toothpaste and aspirin) can be flung back & forth with competitive pricing and customer service sealing the deal. Even if the pants you bought from Men's Wearhouse don't fit or match, you can just send them back and start over.
Your life will not depend on them.
Certainly, experienced divers should have a wide-open marketplace through which to research, price and buy their gear - but I think the very freedom and laxity of the internet makes this tricky for everyone else. What's to prevent a bunch of people, uncertified, no experience, from buying all the dive gear they need online, getting the tanks filled from a friend at some industrial garage, going diving and all dying horribly? Not looking for strict liability here, just saying that it's potentially dangerous. (Sure, it can happen anyway with Craigslist and eBay, but manufacturers should be more wary when selling retail.)
Diving equipment needs to be fitted, the diver needs to be informed, and seeing the gear online or even in your bedroom is not the same as seeing it side-by-side with the comparable gear in the shops. For this reason, I think the dive shops are more necessary than any other industry's brick & mortar portals.
(Whew. Sorry....)