The price of the card does not reflect the price of the plastic. It is a combination of the effort of looking up the details, confirming the certifications, mailing the new cards, and making a bit of profit. The price of the plastic is inconsequential.No they weren't AWARE cards. Just the standard cards that you were sent to you in the mail. And the actual material the cards were made of were higher quality and more durable. The cards I just received are flimsy and comparable to a grocery store shopper's card- just very cheap. Quite surprising that the card is of such quality for $45. Oh well...
In your case, the issue was probably pretty easy for them, but that is often not the case for a lost card. Two friends of mine had not been diving for 40 years, and they lost their cards during those years. PADI could not find any records of their certification. They ended up sending in copies of their logbooks and having long conversations with PADI recalling where they were certified, etc. They eventually got the cards. In their case, the price of the replacement card was really quite reasonable considering the amount of effort it took. In your case, not so much. (BTW, they decided they needed to recertify after all that anyway, and I did that for them for free.)