The "Big" name airlines have been gouging for years. They learned to charge whatever the market will bear.
Why would they charge anything less than what the market will bear? As for
gouging, the real question is why they persisted in selling seats below cost for so many years:
United Continental Historical Earnings Per Share
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[TR]
[TD][TABLE="class: histDataTable"]
[TR]
[TD="class: col1, bgcolor: transparent"]Dec. 31, 2011[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]-0.17[/TD]
[/TR]
[TR]
[TD="class: col1, bgcolor: transparent"]Sept. 30, 2011[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]1.69[/TD]
[/TR]
[TR]
[TD="class: col1, bgcolor: transparent"]June 30, 2011[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]1.39[/TD]
[/TR]
[TR]
[TD="class: col1, bgcolor: transparent"]March 31, 2011[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]-0.65[/TD]
[/TR]
[TR]
[TD="class: col1, bgcolor: transparent"]Dec. 31, 2010[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]-1.47[/TD]
[/TR]
[TR]
[TD="class: col1, bgcolor: transparent"]Sept. 30, 2010[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]1.75[/TD]
[/TR]
[TR]
[TD="class: col1, bgcolor: transparent"]June 30, 2010[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]1.29[/TD]
[/TR]
[TR]
[TD="class: col1, bgcolor: transparent"]March 31, 2010[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]-0.49[/TD]
[/TR]
[TR]
[TD="class: col1, bgcolor: transparent"]Dec. 31, 2009[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]-1.48[/TD]
[/TR]
[TR]
[TD="class: col1, bgcolor: transparent"]Sept. 30, 2009[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]-0.39[/TD]
[/TR]
[TR]
[TD="class: col1, bgcolor: transparent"]June 30, 2009[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]0.19[/TD]
[/TR]
[TR]
[TD="class: col1, bgcolor: transparent"]March 31, 2009[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]-2.64[/TD]
[/TR]
[TR]
[TD="class: col1, bgcolor: transparent"]Dec. 31, 2008[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]-10.25[/TD]
[/TR]
[TR]
[TD="class: col1, bgcolor: transparent"]Sept. 30, 2008[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]-6.22[/TD]
[/TR]
[TR]
[TD="class: col1, bgcolor: transparent"]June 30, 2008[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]-21.57[/TD]
[/TR]
[TR]
[TD="class: col1, bgcolor: transparent"]March 31, 2008[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]-4.55[/TD]
[/TR]
[TR]
[TD="class: col1, bgcolor: transparent"]Dec. 31, 2007[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]-0.07[/TD]
[/TR]
[TR]
[TD="class: col1, bgcolor: transparent"]Sept. 30, 2007[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]2.21[/TD]
[/TR]
[TR="class: last"]
[TD="class: col1, bgcolor: transparent"]June 30, 2007[/TD]
[TD="class: col2, bgcolor: transparent, align: right"]1.83[/TD]
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