Among the actual booth exhibitors, they see an equal draw for each.
A few go to one but not the other, but the ones that I talk to that are motivated and have seen both... they exhibit at both. This is an answer which is only available from those who have seen both, but I have not been to
BTS (
Benetah the Sea, Seacacucus NJ
http://www.beneaththesea.org/index.html March 27-29
th) in a while, but by scheduling at that late date, the weather is a lot more springlike. Downside? If you were planning on a trip, you're already 1 month behind the Chicago divers.
I do know that the
OWU (
Our World Underwater "
Chicago"
Home - Our World Underwater Feb 20-22
nd) has much easier Interstate/road access, it is literally right next to O'Hare. It is a very quick 15 minute train ride into the big city which many are drawn to for more than Deep Dish Pizza. The connectivity of the Hyatt makes it diver central. Downside? The weather will likely suck.
Stay inside!
I used to go to as many as I could... LA, Denver, Florida... small ones and those which have come and gone, and come back again~ and others- I really miss
SeaSpace in Houston, but of all of them, I liked my hometown show the best, OWU.
Duane (my neighbor), as posted above, his feelings are shared by more than a few who have advanced in their diving where only one or two booths of manufacturers might be of interest, but at that point, most divers in that realm could act as R&D guys or salesmen themselves for the exotic gear companies. There are quite a few seminars, and they are a big draw to most, but for Instructors of Exotic diving- well- there's only so much you can offer. For the "average day to day diver", the seminars provide great entertainment and value.
At that higher level, many folks then begin to swoon over DEMA (the Professional/ Instructor/ Commercial Dive Shop Show) which has its own peculiar style and draw, a large portion of which is it's hurdle for entry of an accreditation requirement. I think the hub-bub is highly over rated and only makes a splash here on SB because it gives people something to yammer on about. Even DEMA begins to fade as a draw to the more experienced diver, as soon as they realize what it is- a commercial show. It used to be a lot more entertaining when it was co-located with the surf show or back when we had our own scantily clad diver-ettes, but what with PC and all....
I understand the "burned out on dive shows" feeling, but I myself go to every possible retail dive show (OWU, BTS) that I can, rarely giving the big DEMA show a second thought. I have stepped away from the high level technical diving, and it would be a great reason to go to DEMA to meet the owners and managers of those companies and Training Systems, but I prefer to read their books and catalogs and have no need to meet them to enhance my respect for what they have done. That's what DEMA is all about, a social gathering more than anything else.
I prefer the raw, energetic, wide-eyed fun of the retail dive shows instead. There's a lot of
creatures of the deep walking around- some tadpoles, some old salts, some- you just never know.