Lots of dive mags have come and gone over the years, I have written from time to time for a number of them. Underwater USA and California Diving News, started in the 1980s, were among my favorites with their mixture of news, announcements, and features in a tabloid format. Recently, I bemoaned the demise of California Diver, a magazine for which I had real hopes for their success. Alert Diver is about as good as they come since Steve Frink took over, before that it was a very ho-hum but solid publication. Media tastes are changing. Flagship magazines like Newsweek are no longer published in print format. Remember when Skin Diver was the dominant magazine? They never met an advertiser they didn't kowtow to with favorable reviews opposite the full page advertisement. I recall how they were criticized for accepting page after page of advertising from "mail order" dive shops. It seems all very quaint, yet very familiar, in today's world of on-line dive shops versus brick and mortar stores.