lairdb
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bridgediver:What are the facts as you see them? Why can only GUE be DIR?
Thats like saying only the Wright brothers can teach someone how to fly
Errrr, because GUE owns the trademark "DIR" as applied to diving and diving-related stuff?
Many people could teach flying, but only Orville and Wilbur could teach "WrightFlight" (had they trademarked that term in conenction with products and services related to etc. etc.) Even if Cletus (Orville and Wilbur's hypothetical assistant) took all of the WrightFlight practices to another flight school, and faithfully replicated them, he would still not be teaching WrightFlight.
(Incidentally folks, can we strive for a little SIR (Spelling It Right)? "Your" is not "you're", "principal" is not "principle". Homophones. Like the helicopter kick, tricky, but masterable.))
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Actually, I must amend. "DIR" and "Doing It Right" trademarks were both claimed by Halcyon. Both were abandoned late last year. (Hmmm.)